“You would think iPhone users are all pinot-drinking yoga enthusiasts,” said Jonathan Sills, the Battery Ventures entrepreneur-in-residence who conducted the firm’s study. Well, that’s at least partially true.
It turns out more iPhone users do in fact prefer wine to beer. They are also more likely to own stock and to have flown on a plane in the past year. Meanwhile, Android users are more likely to rely on public transportation, describe themselves as religious, have eaten McDonalds in the past month or to smoke tobacco….
Sills said many of the differences go away when the user base is adjusted for income.